Wanted - International Sales Agents, Distributors, Representatives

There are hundreds of thousand of ads or classifieds circulating straight through the media with a similar wording from individuals or companies trying to find partners of all kinds for their companies or products.

Of course: The Internet is basically a exquisite place for this and it is perfectly qualified to supply such connections. However, it is unfortunately often overlooked that also 'adventurers' of all kinds use this as a contact. Until the entrepreneur has figured out what kind of 'partner' has contacted him - especially when talking about a market or market segment for which not much experience is ready or if a firm is only trying to commence sales using this way - much time may go by. It would be even more vital if the firm grants some kind of 'exclusivity' to this 'partner' due to the fact that he promises heaven and earth with regard to his local connections, etc. If in such a case the targets envisaged or even agreed are not reached or the right steps not undertaken, the respective market /market segment may be 'dead' for this firm for years. During this time competitors have abundance of chances to grow within such a market which could make it very hard or even impossible for our firm to enter this definite market later - also of the behalf lost already. For this reason every firm - whether small or big - should bother to enter every new market or market segment strategically. This includes (but is not diminutive to !) having the following facts before entering any deal or binding obligation - how many and which clients (size, turnover, etc.) are potentially for us as clientele ready - and where are they situated in this region/country - which needs do these clients have and inhowfar is our existing goods favorable to serve them (or where/how do we have to adapt it) - which sales channels are available, which are maybe constantly used already by the inherent clients and which do we have to use therefore also - which distributors or partners would therefor be favorable for us and are they free - means: free of any distribution possession or obligations from and versus competitors, etc. Depending on the goods to be sold there may be additional questions to be answered. After having collected and evaluated this facts - however, not till then ! - we can start to construct a marketing strategy and look for the favorable sales partners. In increasing this will give a great feeling for such market to the firm and - as the facts obtained will be discussed with him for targets, etc. - the local partner can construct more belief in us. In such a case the inherent local partners can then also be contacted directly, giving them some facts about the market inherent having your products 'aboard' and the former 'fishing in the dark' becomes unnecessary. An irregularity to this of procedure would be ads or classifieds in industrially diminutive portals, etc., but even here a confident caution should prevail.